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The other aspect that an artist/band might need from a label is distribution. A point well covered in this thread. If there is ONE thing a major CAN do, still, today….is manufacture a hit. All of the Top whatever Color Cancer Sucks NFL Tennessee Titans T-Shirt in other words I will buy this majors are STILL built to mass produce product (CD’s, DVD’s, etc) and get that product into stores. Of course, the store model has disintegrated (Tower, Sam Goody, etc) and the physical product has all but waned to nothing in the digital age. But, a major still has the machine in place to generate a hit. And so, if a Lady GaGa falls on a major’s lap today, they can still generate the hype machine faster than a band could on their own even WITH the internet at their disposal.
I don’t think much has changed in this regard to a standard contract with a major but the Top whatever Color Cancer Sucks NFL Tennessee Titans T-Shirt in other words I will buy this one huge difference maker today is the Internet. Now a band/artist can engage their audience directly and sign agreements with 360 services like TopSpin who can distribute/promote/market for the artist/band. Or the band/artist can take matters into their own hands with services aplenty from ReverbNation to Facebook. CD-Baby and other music locker services can print physical product as well get product digitized for the iTunes store for a fraction of the investment it takes to sign to a major deal.
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