For a non-artistic analogy, it would be like asking why people ride bikes when there are cars. For some, it’s a budget thing, and for many, they just want to ride a bike and have 1 or more cars at home too. They just aren’t looking for the NFL Deandre Hopkins Tennessee Titans shirt and by the same token and feeling of driving a car right now, as a filmmaker might not be looking for the moods that would come with color. Early color film involved two-color techniques, with parallel strips being shot through a colored filter, the films being developed to show a single color, and the films projected back together to produce the effect of a full-color film. Well, full-ish, anyway. The earliest color films had very poor color, with some colors being washed out or just not there. Moreover, they used proprietary technologies, which means they were that much more expensive, and sometimes required special projection equipment, like a two-strip technology which required two projectors running in synch to show red and green versions of the same footage through a prism.
Things improved with three-color techniques like Technicolor, but there were still issues. In addition to being several times more expensive (shooting and developing three times as much film, recombining them into one color film, and it’s still proprietary technology, which always comes at a premium), Technicolor cameras were much bigger and therefore less agile than vastly smaller black-and-white cameras, and color photography required more and better lighting. Technology did eventually improve to the NFL Deandre Hopkins Tennessee Titans shirt and by the same token and point where color became competitive with black and white (I’d put that date in the late 50s; TV didn’t go primarily to color until the late 1960s because of the additional complication of having enough color sets to broadcast to). Cameras got smaller, processing got cheaper, and so on, but it took time, much like we didn’t have Instagram until 2010 even though both cell phones, digital cameras, and the TCP/IP protocol were around in the 1970s.
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