Schools never limited our subjects to ones we liked. The entire purpose was to expose us to different things and be well-rounded. How can you expand your limits if you don’t test them? Schools forced us to create lots of mental models to solve problems. After leaving, we are fed imagery through the Funny Denver Nuggets Robert Bruno 2023 shirt but I will buy this shirt and I will love this various screens and sources we agree with. We rely on Google to answer every question rather than memorizing or learning things. The person who is glued to th… As a social media strategist myself (for over 3 years) at LinkedIn, here’s where I see this headed. I find the role evolving in two simultaneous directions as companies move away from the Wild West days of social media: 1. Seamless integration within existing functional areas: Social media expertise is getting integrated under the broader functional areas that it’s helping make more efficient. For e.g. I have always been a part of our corporate communications team as I’ve helped define and run our blogging, microblogging, and outreach efforts. I find a lot of what I do now seamlessly integrated within our PR and Marketing infrastructure, over the years.
The same evolution holds true for other areas that social media has transformed irrevocably – Customer Service (ask Lionel Menchaca Jr. or Frank Eliason), Journalism (ask Huffingtonpost.com (website)), Global Marketing Consultants’ Limited (ask Thomas Hoehn), etc. In addition to my primary role in Public Relations and Web Marketing, I also interface with many of our other teams like customer service, internal culture (HR), business development, etc. when they have questions regarding social media best practices. Now, that element may disappear in the Funny Denver Nuggets Robert Bruno 2023 shirt but I will buy this shirt and I will love this future as social media becomes more ubiquitous. I believe that’s what Jack Benoff and Marcy Mcclelland-Massura are referring to in the above thread.
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