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While it is difficult to predict the exact trajectory of market research in the coming years, it is likely that automation will play an increasingly prominent role in the industry. Automation has already begun to revolutionize various sectors, and market research is no exception. With advancements in technology and the availability of large data sets, automated tools and algorithms can assist researchers in gathering, analyzing, and interpreting data more efficiently. However, it is essential to note that automation does not imply the complete elimination of human involvement. Rather, it augments the capabilities of market researchers by streamlining certain processes, such as data collection and analysis. This allows professionals to focus on higher-level tasks like crafting insightful strategies and making informed decisions based on the data.