Make sure you don’t overlook your site URLs as they are important to your SEO. This is where your keyword research comes in handy. For example, if the page talks about your solar financing product, then the URL of that page should be products/solar financing. Focus on the most common and searched keywords. If you’re trying to decide between “solar financing” and “solar leasing,” choose the one with the highest search ranking. There are several quick and easy (and free) ways to check your search rankings. One of them is to use the Google AdWords Keyword Planner. Simply enter keywords to get an idea of how popular they have historically been in terms of search volume. You can also use Google Trends, which is a really fun site to explore. Compare different keywords to see a quick graphical comparison of interest over time.
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