No, digital agencies, if they are good ones who offer genuine services, provide a specialized service for people who wish to obtain effective results and are prepared to pay to get them. For a large, complex business, or even a small one that does not have the digital skills or the necessary knowledge to effectively gain the results a digital agency is extremely useful. Don’t make the mistake of projecting your personal context into the business world – your own situation may very well be that you have the time and inclination to use digital resources to execute your marketing programs, this is not the case with many businesses out there-they gain the expertise and results they are chasing by hiring digital agencies, the market is very large.
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