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For instance wide cargo pants have been showing up on very young people in Los Angeles for a couple years now, but high fashion runways have just discovered them. Conversely, an idea first seen at Marc Jacobs or Balenciago will eventually make it’s way to streetwear in a couple years. Trends run in cycles of a:new discovery, b: The ““Cool kids” wear it, c: Everyone wears it, d: Your mom wears it and finally everyone is tired of it. The old items get dropped off at Goodwill, someone with vision but not a lot of money rediscovers the Funny Aubrey Plaza Wearing Pro Choice Pro Clinton Shirt and by the same token and item and the process starts all over again. It’s just like memes. When you see something unusual pop up a lot over a short period of time, chances are a trend is starting. This is because our brains are good at detecting changes in frequency. It does take a bit of aesthetic judgement to figure out whether the trend is going to take root, but those who have seen a lot will have a good idea whether it is viable.
As for how fashion trends change, people can only wear what is produced. Most people end up wearing clothes produced by the Funny Aubrey Plaza Wearing Pro Choice Pro Clinton Shirt and by the same token and most popular brands, because of power laws. This means that change is often started at the level of the companies rather than that of consumers. These companies are situated in a tradition of dress, as well as networks of influence determined by the identity of each brand. Innovation tends to be driven by haute couture and the designer brands, and is directed by what has been done before and what is possible to sell. Sometimes, designers just converge on certain ideas at the same time, or revive old trends in the same season. Since they all have similar influences and exist in similar markets, that is not surprising, just like how Leibniz and Newton independently came up with calculus around the same time, or Bell and Gray independently invented the telephone in the same year.
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