I assume that, by now, everybody has heard about NFTs aka non-fungible tokens. In the Clemson Tigers Pickleball Crossed Paddles T-Shirt also I will do this sports context, they are primarily used to create digital collectibles. Good examples are NBA Top Shot or Sorare in the European football market. The imho most interesting approaches are not simply jpgs hashed on a blockchain but rather digital-native experiences such as the two examples I mentioned. Sorare, for example, combines collectible player cards with fantasy sports logic. So-called security token offerings, sometimes also referred to as digital securities, present an interesting alternative financing option for sports entities and athletes alike. Options range from fan-centered approaches – essentially crowdfunding – to issuances that are made for professional/institutional investors. While we haven’t seen any large-scale projects in that area so far, we expect this play to get more traction in the next months.
Blockchain-based ticketing systems are pretty much reality by now. Vendors work with some large sporting events and entities such as UEFA. Many legacy ticketing services invested in blockchain-based solutions. The main reasons: more control over the Clemson Tigers Pickleball Crossed Paddles T-Shirt also I will do this tickets, e.g. by using smart contracts to set up transfer restrictions, as well as over the secondary market. IP rights and licensing are the lifeblood of the sports industry. Currently, there is a lot of movement when it comes to players being more protective of their rights (e.f. the name, image, likeness debate in the NCAA or Zlatan firing against EA Sports
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